Walmart’s prime initiative for 2011 was to enter the China market. There were several, well-established local competitors in the market at that point, and Walmart’s China website needed to be on par or better than those competitors. With the China market moving fast, Walmart needed to assemble its top performing associates to research, strategize, and quickly execute a winning solution.

Walmart China’s item page needed to convey a wealth of creditable information (ex. reviews, marketing copy, specifications, instructions, ingredients, country of origin), as fraud and item authenticity were big concerns for shoppers.

Year: 2011
Role: Sr. Manager of UX team