Walmart’s prime initiative for 2011 was to enter the China market. There were several, well-established local competitors in the market at that point, and Walmart’s China website needed to be on par or better than those competitors. With the China market moving fast, Walmart needed to assemble its top performing associates to research, strategize, and quickly execute a winning solution.

Walmart China’s shelf page was designed to highlight savings and offered various sorting features to help users quickly narrow to the items they were looking for.

Year: 2011
Role: Sr. Manager of UX team